Building the human connection.


Founder and Creative Director

Luis Burgos was born in 1971 in Santurce, Puerto Rico to a Puerto Rican father and a Dominican mother. Growing up in Santurce, Luis spent many a weekend hanging around the informal corner jam sessions known as bembé,learning the interplay of rhythm and lyrical phrasing, as well as how to turn everyday stories about homeland, love, and life into poetry. The human connection at the heart of this music has been a constant in his life. At the age of 12, Luis moved to the South Bronx, New York. Over the next twenty years he developed his passion for music, spending many years as the founder, songwriter and guitarist of the Latin rock fusion group Candela Soul.He also worked in the beauty business, learning the importance of wellness and self-care from his time in top New York City salons. Since 2009, Luis has focused on raising his son and developing a new passion for photography. In 2015, Luis moved with his family to Chicago, Illinois. It was here, watching media accounts of the trauma of Hurricane Maria in Puerto Rico, that Luis was inspired to create Don’t Forget About Me. 





Board of Directors

Our Board provides fiscal and programmatic oversight for DFAM.


Nicole Ortiz
Board Member

Nicole Ortiz lives in Puerto Rico, where she is the mother of two (soon to be three) wonderful children, and has worked in the beauty industry. Her passion for helping her community has inspired her work with DFAM. She oversees the implementation of our Puerto Rico campaigns.

Nicholas Mason
Board Member

Originally from Newburgh NY, Nicholas is the co-owner of salon Suite 8 NYC. After attending cosmetology classes while still in high school, the day after graduation he moved down to Brooklyn before it was cool. He has spent 19 years behind the chair in Manhattan salons, taken countless advanced education classes, and been a head educator for many years. As a stylist Nicholas strives to be a true craftsman, taking his time to create a handcrafted look for each client.  

Nicole Marwell
Board Member

Nicole Marwell is Associate Professor at the School of Social Service Administration at the University of Chicago. She is an expert in the development and management of nonprofit organizations and the provision of social services.