Our Vision

Don’t Forget About Me

 
 


The human connection

“Don’t Forget About Me/No te olvides de mi” (DFAM) is a project based on emotional connection. In the wake of traumatic events, we seek to make a small contribution to restoring women’s self-esteem and giving them hope for their futures. I was inspired to find a way to do this through a vivid memory of my mother. When I was a child, my mother and I went through many hardships together, but she always made a point of taking pride in her appearance. It wasn’t vanity. “Just because you’re going through hard times,” she used to say, “you shouldn’t forget about taking care of yourself.” I was reminded of this lesson when I worked in the beauty business. I would see how women would come in for a haircut, style, color, or makeup, and feel transformed at the end of the service. To sit in a stylist’s chair and be catered to for an hour is a feeling we often take for granted, but for someone going through struggles after a devastating experience, it can be deeply restorative. It lets them know that someone cares about them, their well-being, and their future

Luis Burgos
Founder and Creative Director

 
 
DFAM Board Member and Educator Nicholas Mason cutting hair in Aguadilla, Puerto Rico, 2019

DFAM Board Member and Educator Nicholas Mason cutting hair in Aguadilla, Puerto Rico, 2019